"A campaign that celebrates our conscious ignorance of traditional marketing rules. We stand for intuition, authenticity, and creativity as the real metrics of success.
They’ve told us that without strategy, without KPIs, without ROI, you can’t grow.
But here we are. And we did it our way."

Photographer: Mateo Quindos

In a world where brands follow the same route, chasing trends instead of dreams, we decided to take the road less traveled — the one that crosses the ocean.

Business as Unusual is our way of saying we’re not here to fit in, but to stand out. It’s the story of a team packing their vision, their chaos, and their love for what they do, and taking it all to New York. Not as tourists, but as dreamers on a mission to conquer America the Nude way — raw, real, and unapologetically us.

It’s not about expansion, it’s about expression. About proving that what started in a small studio with big ideas can echo between skyscrapers. That you don’t need a suit to do business, just courage, creativity, and a bit of madness.

This collection is a tribute to the outsiders — the ones who believe that rebellion can be strategy, that community can be a business plan, and that passion can be profit.

FW2025 Denim

The brief was clear:
we needed a campaign without kisses.
Or at least that’s what Bruno, our boss, asked for in our latest Nude Project Denim drop.
The sad news came a few days ago by email:
“Yo team, I was checking out our campaigns and every single one has a kiss in it. For the next one, let's spice things up and try to show Nude Project's vibe without a kiss. Think of it as a creative challenge.
”And it REALLY was a challenge.
One we failed. Completely.
Anyways, we hope you like it.
Sorry again, Bruno.

FW2025 Vol 2

Your attention didn’t collapse. It was stolen.
Now that I’ve got your eyes on this...
That’s how Johann Hari opened an article in The Guardian back in 2022, warning about the collapse of concentration spreading through our society.
Three years later, words like scrolling, multitasking, dopamine and cortisol are part of our daily vocabulary.
And yet, in the 21st century, the boldest act of rebellion in a hyperconnected world is disconnection.
(If you made it to this line, you’re already beating the algorithm.)
We are the generation of contradictions.
We preach self-care but never take the time to look within.
We live surrounded by stimuli, yet we’re too overstimulated to even notice them.And of course, at Nude Project we’ve felt this contradiction ourselves.
That’s why we’re reclaiming focus — putting it back where it always belonged: in our own minds.
This is the essence of our first Fall Winter 2025 Collection, “Gardening Club.”
Because in an overstimulated society, sometimes the most revolutionary act is to simply stop and take care of your plants.

FW2025 Vol 1

I’m heartbroken to announce that I’m no longer on vacation.
September 1st, 2025… on a Monday.The universe really knows how to set the mood.
Goodbye OOO, remote work and summer Fridays (for those lucky few).
For our creative team, that only means one thing: survival mode. Gallons of caffeine, freezing AC, and some very questionable ways of squeezing the last drops of summer freedom.
That’s the energy behind our latest drop: Out of Office.
Sure, airplane mode is still months away… but at least you can head back to work with some style.
And if not, don’t worry — you’ll always have TikTok.