The Gift of Playboy

Nude Project x Playboy… this one is personal.
Playboy didn’t just disrupt culture, it reshaped it. What made it iconic wasn’t the shock factor, but the courage to speak its truth. To publish ideas that were political, philosophical, controversial… even when it meant losing advertisers or the “safe” route. It became the first true lifestyle brand in history. They built a universe around freedom, creativity, rebellion, curiosity, humor, sensuality, conversation. People didn’t just buy a magazine, they joined a lifestyle, a mindset, a tribe. And then there’s the Bunny. One of the most recognizable symbols ever created. More myth than logo. So yeah, this collab hits different. People see the 80 vintage Playboy mags I keep at home and hit me with the “broski… todo bien?” look. Then I go on rant to explain why the 70s Playboy universe shaped my love for storytelling, aesthetics, world-building… and why reinterpreting it through Nude Project today feels full-circle.

Our third collab. And unlike movies, the sequels don’t fall off. When something comes from admiration, nostalgia, fun, and respect, each chapter grows richer. This December, we bring you
“The Gift of Playboy”

Photographer: Pepe Herreros